Project Details
Project Overview
This project involved designing and implementing an escalator advertising activation for BRAND'S at a busy shopping mall. The vibrant and eye-catching branding was applied to both the escalator's side panels and risers, ensuring maximum visibility to shoppers as they navigate the mall. The use of bold red colors and high-quality graphics helped capture attention, effectively promoting BRAND'S diverse range of products. The strategic placement of the advertisement at a high-traffic point reinforced brand awareness, creating a dynamic, memorable experience for mall-goers. This campaign was successful in enhancing BRAND'S presence in the public space while integrating seamlessly with the overall aesthetic of the location.