Project Details
Project Overview
This retail activation project involved the design and implementation of a custom Sensodyne display unit. The unit was strategically designed to highlight Sensodyne's toothbrush and toothpaste products. It features a sleek and modern aesthetic, utilizing the brand’s iconic blue and white color scheme, ensuring brand visibility and attractiveness to consumers. The display's upper section prominently showcases Sensodyne toothbrushes in an organized fashion, while the lower section is dedicated to toothpaste, offering maximum product visibility. The simple, angular design of the display unit enhances the shopping experience by making it easy for customers to browse and select products. This display effectively increased Sensodyne’s in-store presence, helping the brand capture attention in competitive retail environments while aligning with Sensodyne's premium brand image.